PERSPECTIVAS TEÓRICAS USADAS PARA EL ESTUDIO DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL: UNA CLASIFICACIÓN CON BASE EN SU RACIONALIDAD

Alejandro Alvarado Herrera; Enrique Bigné Alcañiz; Rafael Currás Pérez

doi:10.1016/S0123-5923(11)70149-8

Autores/as

Alejandro Alvarado Herrera Doctor en Economía, Universidad de Valencia, España. Docente e investigador, División de Desarrollo Sustentable, Universidad de Quintana Roo, México
Enrique Bigné Alcañiz Doctor en Economía, Universidad de Valencia, España. Docente e investigador, Departamento de Comercialización e Investigación de mercados, Universidad de Valencia, España.
Rafael Currás Pérez Doctor en Economía, Universidad de Valencia, España. Docente e investigador, Departamento de Comercialización e Investigación de mercados, Universidad de Valencia, España.

DOI:

https://doi.org/10.1016/S0123-5923(11)70149-8

Palabras clave:

RESPONSABILIDAD SOCIAL, RESPONSABILIDAD SOCIAL DE LA EMPRESA, RACIONALIDAD, EMPRESA Y SOCIEDAD

Resumen

Mediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero, identificar, revisar y sintetizar las teorías empleadas en la literatura para el estudio de la Responsabilidad Social Empresarial (RSE), exponiendo tanto sus preceptos fundamentales como las principales críticas a que se han visto sujetas. Segundo, se pretende establecer una clasificación de dichas teorías de la RSE basada en dos criterios: (i) la racionalidad predominante que subyace a cada una de ellas y (ii) la concepción del rol de la institución empresarial en la sociedad que defienden. Esta clasificación es una herramienta útil para combinar apropiadamente perspectivas teóricas con distintas racionalidades, enriqueciendo así la labor de quienes estudian la RSE.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Ackerman, R.W. (1973). How companies respond to social demands. Harvard Business Review, 51(4), 88.

Alvarado, A. y Palafox, A. (2004). Desarrollo turístico sustentable: un enfoque mercadológico. En J. Castellanos, E. de la Paz, J. Marx y C. Rautenstrauch (Eds.), IV International Conference on Applied Enterprise Science (pp.19-25). Aachen, Alemania: Shaker Verlag.

Alvarado, A. y Schlesinger, M.W. (2008). Dimensionalidad de la responsabilidad social empresarial percibida y sus efectos sobre la imagen y la reputación: una aproximación desde el modelo de Carroll. Estudios Gerenciales, 24(108), 37-59. Recuperado de http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/item/1799/1/2dimensionalidad_RSE.pdf

Argandoña, A. (1998). The Stakeholder Theory and the Common Good. Journal of Business Ethics, 17(9), 1093-1102.

Avi-Yonah, R.S. (2005). The cyclical transformations of the corporate form: a historical perspective on corporate social responsibility. Delaware Journal of Corporate Law, 30(3), 767-818.

Baron, D.P. (2001). Private Politics, Corporate Social Responsibility, and Integrated Strategy. Journal of Economics & Management Strategy, 10(1), 7-45.

Beliveau B., Cottrill, M. y O'Neill, H.M. (1994). Predicting Corporate Social Responsiveness: A model drawn from three perspectives. Journal of Business Ethics, 13, 731-738.

Bigné, E., Alvarado, A., Currás, R. y Rivera, J. (2010). Latest evolution of academic research in corporate social responsibility: an empirical analysis. Social Responsibility Journal, 6(3), 332-344.

Caldwell, C. y Karri, R. (2005). Organizational Governance and Ethical Systems: a Covenantal Approach to Building Trust. Journal of Business Ethics, 58(1-3), 249.

Carr, A. (1968). Is Business Bluffing Ethical? Harvard Business Review, 46(1), 143.

Carrigan, M. y Attalla, A. (2001). The myth of the ethical consumer do ethics matter in purchase behaviour? Journal of Consumer Marketing, 18(7), 560-578.

Carroll, A.B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 17.

Carroll, A.B. (1998). The Four Faces of Corporate Citizenship. Business and Society Review, 100(1), 1-7.

Carroll, A.B. (1999). Corporate social performance and stakeholder thinking: the work and influence of Max B.E. Clarkson. Business and Society, 38(1), 15.

Carroll, A.B. (2000). A commentary and an overview of key questions on corporate social performance measurement. Business and Society, 39(4), 466.

Coase, R.H. (1937). The Nature of the Firm. Económica, 4(16), 386-405.

Coelho, P.R.P., McClure, J.E. y Spry, J.A. (2003). The social responsibility of corporate management: a classical critique. Mid - American Journal of Business, 18(1), 15-24.

Cooper, R. W. y Frank, G. L. (1997). Helping Professionals in Business Behave Ethically: Why Business Cannot Abdicate Its Responsibility to the Profession. Journal of Business Ethics, 16(12/13), 1459-1466.

Cortina, A. (2002). La naturaleza pública de las éticas aplicadas. Revista Iberoamericana de Educación, 29, 45-64.

Davis, J.H., Schoorman, F.D. y Donaldson, L. (1997). Toward a Stewardship Theory of Management. The Academy of Management Review, 22(1), 20-47.

De Bakker, F.G.A., Groenewegen, P. y Den Hond, F. (2005). A Bibliometric Analysis of 30 Years of Research and Theory on Corporate Social Responsibility and Corporate Social Performance. Business & Society, 44(3), 283-317.

Donaldson, L. y Davis, J.H. (1991). Stewardship Theory or Agency Theory: CEO Governance and Shareholder Returns. Australian Journal of Management, 16(1), 49.

Donaldson, T. (1982). Corporations and Morality. Englewood Cliff, NJ: Prentice Hall.

Donaldson, T. y Dunfee, T.W. (1994). Toward a unified conception of business ethics: integrative social contracts theory. The Academy of Management Review, 19(2), 252.

Donaldson, T. y Dunfee, T.W. (1999). When ethics travel: The promise and peril of global business ethics. California Management Review, 41(4), 45.

Donaldson, T. y Preston, L.E. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications. The Academy of Management Review, 20(1), 65-91.

Eberhard-Harribey, L. (2006). Corporate social responsibility as a new paradigm in the European policy: how CSR comes to legitimate the European regulation process. Corporate Governance, 6(4), 358.

Eisenhardt, K.M. (1989). Agency Theory: An Assessment and Review. The Academy of Management Review, 14(1), 57-74.

Epstein, E.M. (1987). The Corporate Social-Policy Process - Beyond Business Ethics, Corporate Social- Responsibility, and Corporate Social Responsiveness. California Management Review, 29(3), 99.

Fischer, J. (2004). Social Responsibility and Ethics: Clarifying the Concepts. Journal of Business Ethics, 52(4), 381.

Fontrodona, J. y Sison, A.J. (2006). The Nature of the Firm, Agency Theory and Shareholder Theory: a critique from Philosophical Anthropology. Journal of Business Ethics, 66(1), 33-42.

Freeman, R.E. y Reed, D.L. (1983). Stockholders and Stakeholders: a New Perspective on Corporate Governance. California Management Review, 25(3), 88.

Friedman, M. (1962). Capitalism and Freedom. Chicago, IL: University of Chicago Press.

Friedman, M. (1970, 13 de septiembre). The social responsibility of Business is to increase its profits. New York Times Magazine. Recuperado de http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html

Garriga, E. y Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory. Journal of Business Ethics, 53(1- 2), 51-71.

Gerde, V.W. y Wokutch, R.E. (1998). 25 years and going strong. Business and Society, 37(4), 414.

Guillén, M. (2006). Ética en las organizaciones: construyendo confianza. Madrid: Pearson Educación.

Guimaráes, R. (1994). El desarrollo sustentable propuesta alternativa o retórica neoliberal? Revista EURE, 20(61), 41-56.

Hunt, S.D. y Vitell, S.J. (1986). A General Theory of Marketing Ethics. Journal of Macromarketing, 6(1), 5.

Jensen, M.C. y Meckling, W.H. (1976). Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure. Journal of Financial Economics, 3(4), 305- 360.

Jones, T.M. (1980). Corporate Social Responsibility Revisited, Redefined. California Management Review, 22(3), 59.

Kaku, R. (1997). The path of Kyosei. Harvard Business Review, 75(4), 55.

Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595-632.

Logsdon, J.M. (2004). Global Business Citizenship: Applications to Environmental Issues. Business and Society Review, 109(1), 67.

Logsdon, J.M. y Wood, D.J. (2002). Business citizenship: From domestic to global level of analysis. Business Ethics Quarterly, 12(2), 155.

Luo, X. y Bhattacharya, C.B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18.

Maignan, I. y Ferrell, O.C. (2001). Corporate citizenship as a marketing instrument - Concepts, evidence and research directions. European Journal of Marketing, 35(3/4), 457.

Maignan, I. y Ferrell, O.C. (2004). Corporate Social Responsibility and Marketing: an Integrative Framework. Journal of the Academy of Marketing Science, 32(1), 3-19.

Maignan, I., Ferrell, O. y Ferrell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39(9/10), 956- 977.

Maignan, I. y Hult, G.T.M. (1999). Corporate Citizenship: Cultural antecedents and business benefits. Journal of the Academy of Marketing Science 27(4), 455-469.

Matten, D., Crane, A. y Chapple, W. (2003). Behind the mask: Revealing the true face of corporate citizenship. Journal of Business Ethics, 45(1-2), 109.

McCann, D.P. (1997). On moral business: a theological perspective. Review of Business, 19(1), 9.

McWilliams, A. y Siegel, D. (2001). Corporate social responsibility: a theory of the firm perspective. The Academy of Management Review, 26(1), 117.

McWilliams, A., Siegel, D.S. y Wright, M. (2006). Corporate Social Responsibility: Strategic Implications (Editorial). Journal of Management Studies, 43(1), 1-18.

Meijer, M.M., de Bakker, F.G.A., Smit, J.H. y Schuyt, T. (2006). Corporate giving in the Netherlands 1995-2003: exploring the amounts involved and the motivations for donating. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), 13-28.

Menon, A. y Menon, A. (1997). Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy. Journal of Marketing, 61(1), 51.

Mercado, P. y García, P. (2007). La responsabilidad social en empresas del Valle de Toluca (México): un estudio exploratorio. Estudios Gerenciales, 23(102), 119-135. Recuperado de http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/item/1082/1/Responsabilidad_social_empresas_valle_Toluca.pdf

Miller, D. y Shamsie, J. (1996). The resource-based view of the firm in two environments: the Hollywood film studios from 1936 to 1965. Academy of Management Journal, 39(3), 519-543.

Murphy, E. (1978). An Evolution: Corporate Social Responsiveness. University of Michigan Business Review, 30(6), 19.

Murphy, R. y Crowther, D. (2002). Social responsibility and marketing: an agenda for research. Management Decision, 40(4), 302-309.

Nasi, J., Nasi, S., Phillips, y Zyglidopoulos, S. (1997). The evolution of corporate social responsiveness: an exploratory study of Finnish and Canadian Forestry Companies. Business & Society, 36(3), 296-321.

Neubaum, D.O. y Zahra, S.A. (2006). Institutional Ownership and Corporate Social Performance: The Moderating Effects of Investment Horizon, Activism, and Coordination. Journal of Management, 32(1), 108-131.

Orts, E.W. y Strudler, A. (2002). The ethical and environmental limits of stakeholder theory. Business Ethics Quarterly, 12(2), 215-233.

Palazzo, G. y Richter, U. (2005). CSR Business as Usual? The Case of the Tobacco Industry. Journal of Business Ethics, 61(4), 387.

Polonsky, M. J. y Scott, D. (2005). An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39(9/10), 1199- 1215.

Quazi, A.N. (2003). Identifying the determinants of corporate managers' perceived social obligations. Management Decision, 41(9), 822- 831.

Reisel, W.D. y Sama, L.M. (2003). The distribution of life-saving pharmaceuticals: viewing the conflict between social efficiency and economic efficiency through a social contract lens. Business & Society Review, 108(3), 365-388.

Robin, D. y Reidenbach, R.E. (1987). Social Responsibility, ethics, and marketing strategy: Closing the gap between concept and application. Journal of Marketing, 51(1), 44-58.

Rumelt, R. P. (1984). Towards a strategic theory of the firm. En R.B. Lamb (Ed.), Competitive strategic management (pp. 556-70). Englewood Cliffs, NJ: Prentice-Hall.

Sama, L.M. (2006). Interactive effects of external environmental conditions and internal firm characteristics on MNEs' choice of strategy in the development of a code of conduct. Business Ethics Quarterly, 16(2), 137-165.

Smith, C.N. (2001). Ethical guidelines for marketing practice: A reply to Gaski & some observations on the role of normative marketing ethics. Journal of Business Ethics, 32(1), 3-18.

Smyth, R. y Lo, D. (2000). Theories of the Firm and the Relationship between Different Perspectives on the Division of Labour. Review of Political Economy, 12(3), 333-349.

Sternberg, E. (1997). The Defects of Stakeholder Theory. Corporate Governance: An International Review, 5(1), 3.

Svensson, G. (2005). The spherical marketing concept: a revitalization of the marketing concept. European Journal of Marketing, 39(1/2), 5-15.

Swaen, V. y Maignan, I. (2003). Organizational citizenship and corporate citizenship: two constructs, one research theme? En L.T. Sheb, L. Pelton y O.C. Ferrell (Ed.), Business Rites, Writs and Responsibilities: Readings on Ethics and Social Impact Management (pp.107-134). Estados Unidos: Michael J. Coles College of Business.

van Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2/3), 95.

Vitell, S.J. y Paolillo, J.G. (2004). A cross-cultural study of the antecedents of the perceived role of ethics and social responsibility. Business Ethics, 13(2-3), 185-199.

Waddock, S. (2004). Parallel Universes: Companies, Academics, and the Progress of Corporate Citizenship. Business & Society Review, 109(1), 5-42.

Waldman, D.A., Siegel, D.S. y Javidan, M. (2006). Components of CEO Transformational Leadership and Corporate Social Responsibility. Journal of Management Studies, 43(8), 1073.

Wartick, S. L. y Cochran, L. (1985). The Evolution of the Corporate Social Performance Model. The Academy of Management Review, 10(4), 758-769.

Wheeler, D., Colbert, B. y Freeman, R.E. (2003). Focusing on value: Reconciling corporate social responsibility, sustainability and a stakeholder approach in a network world. Journal of General Management, 28(3), 1.

Windsor, D. (2006). Corporate Social Responsibility: Three Key Approaches. Journal of Management Studies, 43(1), 93-114.

Wokutch, R.E. y Shepard, J.M. (1999). The maturing of the Japanese economy: Corporate social responsibility implications. Business Ethics Quarterly, 9(3), 527.

Wood, D.J. (1991). Social Issues in Management: Theory and Research in Corporate Social Performance. Journal of Management, 17(2), 383.

Zenisek, T.J. (1979). Corporate Social Responsibility: A Conceptualization Based on Organizational Literature. The Academy of Management Review, 4(3), 359-368.