FUNDAMENTALS OF A COMPETENCY-BASED HUMAN RESOURCE MANAGEMENT SYSTEM THAT SUPPORTS THE ORGANIZATIONAL STRATEGY OF A MEDIUM-SIZED COMPANY IN THE GRAPHIC ARTS INDUSTRY IN CALI (COLOMBIA) (Article published in Spanish). (2012). Estudios Gerenciales, 28(122), 121-138. https://doi.org/10.1016/S0123-5923(12)70197-3