HOW DO LATINAMERICAN FIRMS COMPETE IN GLOBALIZED MARKETS? THE STRATEGY OF THE ANTIOQUIA BUSINESS GROUP TO FACE THE INTERNATIONAL COMPETENCE: THE CASE OF INVERSIONES NACIONAL DE CHOCOLATES (Article published in Spanish). (2006). Estudios Gerenciales, 99, 105-130. https://webcache.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/194