HOW DO LATINAMERICAN FIRMS COMPETE IN GLOBALIZED MARKETS? THE STRATEGY OF THE ANTIOQUIA BUSINESS GROUP TO FACE THE INTERNATIONAL COMPETENCE: THE CASE OF INVERSIONES NACIONAL DE CHOCOLATES (Article published in Spanish). estud.gerenc. [Internet]. 2006 Jun. 30 [cited 2026 Oct. 21];(99):105-30. Available from: https://webcache.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/194