USING THE TOTAL RATE OF RETURN OF A BUSINESS AS AN ALTERNATIVE TO OPTIMIZE INVESTMENTS ON BUSINESS UNITS UNDER CONDITIONS OF UNCERTAINTY (Article published in Spanish). estud.gerenc. [Internet]. 2007 Jun. 30 [cited 2026 Oct. 21];23(103):97-128. Available from: https://webcache.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/227