CASE STUDY. IBM®: MÁS ALLÁ DEL CONOCIMIENTO…? (Article published in Spanish)

Authors

  • Francisco Velásquez Vásquez Ingeniero Electricista, Universidad del Valle. Máster en Administración del Instituto Tecnológico de Monterrey. Profesor de la Universidad Icesi. Cali, Colombia.
  • Pablo José Vernaza Pacheco Especialista en Gestión Humana en las Organizaciones, Universidad Icesi. MBA, Universidad Icesi - Tulane. Economista, Universidad San Buenaventura. Director Administrativo y Financiero de la Fundación Carvajal, Cali, Colombia.

Keywords:

Investigation and development, equipment of high performance, outsourcing, management of the change, management of knowledge, consultancy, culture, innovation and technology, intellectual capital

Abstract

The case IBM: Beyond Knowledge…? shows how presidents Louis Gerstner and Samuel Palmisano managed and influence a positive change in people, its values and know-how so that IBM recover its leadership in the global market. IBM begins to generate knowledge, managing to be one of the businesses that has registered more patents in the last decade in the U.S. The case also shows dilemmas if the investigation and the knowledge acquired by the businesses has served or not to improve the quality of life of humanity.

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Published

2006-12-31

Issue

Vol. 22 No. 101 Oct-Dic 2006

Section

Research articles

License

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How to Cite

CASE STUDY. IBM®: MÁS ALLÁ DEL CONOCIMIENTO…? (Article published in Spanish). (2006). Estudios Gerenciales, 22(101), 125-148. https://webcache.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/212