Gestión estratégica de tecnologías de información y comunicación y adopción del comercio electrónico en Mipymes de Córdoba, Argentina

María Verónica Alderete; Carola Jones; Jorge Motta

doi:10.1016/j.estger.2015.12.003

Autores

María Verónica Alderete nvestigador Asistente, Instituto de Investigaciones Económicas y Sociales del Sur (IIESS-CONICET). Asistente de Docencia, Departamento de Economía, Universidad Nacional del Sur, Buenos Aires, Argentina
Carola Jones Profesora Adjunta, Facultad de Ciencias Económicas, Universidad Nacional de Córdoba, Córdoba, Argentina
Jorge Motta Profesor Titular, Facultad de Ciencias Económicas, Universidad Nacional de Córdoba, Córdoba, Argentina

DOI:

https://doi.org/10.1016/j.estger.2015.12.003

Resumo

Este trabajo analiza los factores causales del nivel de adopción de comercio electrónico (ACE) en las micro, pequeñas y medianas empresas (Mipymes). En el marco de la teoría de la contingencia, se elabora un modelo de ecuaciones estructurales en el cual se asigna un rol mediador a la variable «estrategias y sistemas de control de gestión de tecnologías de información y comunicación». El estudio emplea una muestra de 139 Mipymes de Córdoba (Argentina). Los resultados muestran que la variable mediadora influye positivamente en la ACE y, por lo tanto, en el desempeño organizacional. A su vez, el nivel de aptitud digital de la empresa influye tanto de forma indirecta como directa en la ACE.

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